What are consumers buying?The survey shows a top four of product categories bought cross border: clothing, footwear and apparel amount to 33%, followed by consumer electronics (21%), books, music & media (14%) and health & beauty (13%). When consumers shop across borders they tend to buy low value items; 40% of goods bought cross border are valued between €10.- and €49.-, and another 16% less than €10.-
Where are consumers buying from?
China proves to be the most popular destination accounting for 26% of all recent cross border purchases. The US comes second with 16% of all cross-border purchased, and closely followed by a shared third place of Germany and the UK with 15%.
Chinese consumers are also most likely to shop online; 36% shops online at least once per week. The US comes second with 30% and Germany third with 25%.
What are the preferences?
The most popular device for online shopping is a laptop (41%), followed by the desktop (36%) and smartphone (14%).
Clear information about delivery charges, free delivery and free returns over a certain amount are key drivers for online shoppers. The survey also shows that consumers are willing to pay for tracked delivery if this shortens the delivery time over untracked delivery.
To download the key findings please click here