Spread the love
By creating a banner in a Valentine’s theme you can easily create awareness, and help your customer to find what he’s looking for. You could also create a dedicated page with Valentine’s favourites: an effective way to help your customer on his way. If you send newsletters to your customers then make sure to include a Valentine’s banner or product favourite. And last, but not least, don’t forget to promote your Valentine specials via your own Social channels.
Service your server
In the days leading up to Valentine’s the number of visitors to your shop can increase significantly. Therefore, it’s important to make contact your host to verify if your website is ready to deal with a peak in visitors. It could mean that you have to (temporarily) upgrade to another webserver, or that you need to install the newest version of your software. During peak moments, it’s advisable to also keep an eye on your server. In this way, you directly see if anything is not up to speed, and then you can adjust accordingly.
Timing is everything
This year, Valentine’s Day is on a Tuesday. Customers who order their gifts at the last moment, still want to have it in time. To prevent disappointed customers, it’s good to know when the so-called cut off date is: before what time do they need to place the order to ensure it’s delivered on time? Your local Account Team can advise you on the latest delivery times. Make sure to include this on your website so customers know upfront if they are still in time.