It’s a simple start, but if you want to reach an international audience then you have to make sure that your website is available in multiple languages. English is widely accepted, but most online shoppers still prefer to shop in their own local language.
Another thing to show that you are international is to ensure that you clearly indicate that you ship internationally. Make sure to include all essential international shipping information to your FAQ’s and shipping section.
Offer multiple payment options
In the Netherlands the most preferred payment option is iDeal (direct debit), whereas in the UK they prefer PayPal. In China WeChat has over 300 million users and is by far the most used payment option. Therefore it is important that you look into what the preferred payment option is the various countries where you would like to be active. Having the right payment option available is key in providing your international customers with a safe and smooth shopping experience.
Meet delivery expectations
You only get one chance for a first impression. That first delivery can be the difference between being successful or unsuccessful. To meet the needs of your international customers it is key to collaborate with the right delivery partner. As with payments, the delivery needs vary per country. At Spring we have the local insights to ensure that you offer the right delivery option. With our Tag & Trace service we offer you a cost efficient solutions for shipping low value goods with tracking around the world.
Don’t forget about the returns
Despite all your efforts to offer your international customers the best shopping experience, it can still happen that a customer would like to return an item. The size couldn’t be right or the colour not as expected. Make sure that you make it hassle free for customers to return an order if need be. You should clearly indicate on your website what your return policy is, and have a return policy in place. At Spring we offer you flexible and intelligent return solutions to fit both your and your customers’ needs. A transparent return policy can break down barriers or hesitation, and actually boost your sales.