Steve Ferguson, who has been appointed the Managing Director of Spring UK as part of the "transformation", described the changes as part of a bold strategy which meant that the firm would be even more able to capitalise on a considerable increase in e-commerce shipments for some of the country's leading online brands.
Mr Ferguson added that key recruitments and substantial investment underlined the importance of the UK to the global operations of Spring Global Delivery Solutions, which is wholly owned by Post NL.
"It's no secret that Spring has, like many other post and parcel businesses, been redefining the way that it does business in the face of a continued fall in mail volumes across the globe.
"However, we count ourselves fortunate that the process of re-evaluation has coincided with a sizeable rise in consignments which we handle on behalf of online retailers both large and small.
"Being able to recruit individuals with vast experience of dealing with these very issues not only bodes well for the future but has already made us a far more able, dynamic and agile company.
"That's quite important because we feel that, as a broker - dealing with international deliveries via the most reliable networks - our role is quite different to many other logistics operators.
"Our growth in business in recent months is down to savvy shippers recognising that good parcel delivery is more than just about price but the kind of quality service we offer which adds value to what they do.
"In a mature e-commerce market such as the UK, it's a subtle but a significant shift in attitude and one that we're well placed to profit from. "
Mr Ferguson joins Spring UK after nearly five years with leading parcel and carrier manager Global Freight Solutions (GFS), where he had been director both for business development and international sales.
Two former GFS colleagues - Gary Redfern-Smith and Craig Lee - become Spring UK's new Head of IT and Head of Channel respectively. Robert Dundas, meanwhile, takes up the post of Head of Sales and Marketing after four years in a similar role with Skynet Worldwide Express.
Jason Love has also been appointed Lane Manager after spending more than a dozen years working with Aramex, Nightline and Yodel. Mr Ferguson said that recent figures reinforcing the UK's status as the most mature contributor to a European e-commerce market worth a total €602 billion last year underlined his belief that Spring UK would prosper.
Only last month, data published by the Office for National Statistics (ONS) revealed that online sales in the UK during May were almost one-fifth higher than they had been in the corresponding period the year before.
The same report concluded that consumers' appetites for e-commerce showed no signs of slowing down, with May's figures up more than five per cent on those for April.
Mr Ferguson said the round of recent appointments meant that Spring UK now employed a total of 80 staff out of Spring's worldwide complement of 1,300 across 13 offices across the globe.
Established in 2001 as part of the joint venture between PostNL, Singapore Post and Royal Mail, Spring has been fully owned by Post NL Group - the national mail and parcel services provider of the Netherlands - since 2013 and delivers more than 1.1 million items every day.