How to make the most of Black Friday and Cyber Monday

Black Friday Article

The busiest weekend in e-commerce is a great opportunity for business. Make sure you’re ready to handle deliveries during the peak period and you’ll see positive returns for the rest of the year.

Is your online shop prepared for high traffic this weekend?

Black Friday and Cyber Monday aren’t just an opportunity to make a quick sale. By giving your customers a positive delivery experience, you’ll create a great first impression that makes them more likely to buy from you again.

Four tips to prepare your site for a busy weekend

Tip 1: Check your website speed.

Don’t keep your customers waiting for your website to load. Make sure your website is ready to handle the extra traffic so busy shoppers don’t get impatient and go elsewhere.

Tip 2: Ensure your website is mobile optimised.

The majority of Black Friday and Cyber Monday purchases are made on a mobile phone. Double check that your website is user-friendly on a smartphone as well as a browser.

Tip 3: Promote your newsletter.

Take this opportunity to convert casual visitors into loyal fans. Make sure your newsletter is visible and easy to sign up to from your website.

Tip 4: Make sure it’s easy for your customers to return goods.

A hassle-free returns service can be the deciding factor when customers are choosing to order from your shop. The better the returns experience, the more likely buyers are to re-order and recommend your online shop to their networks. Do you need help setting up an easy, integrated returns service? Spring GDS has a no-frills integrated returns solution we can tailor to your business and set up within 24 hours.

 
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