The Global Cosmetics Market
Why should e-commerce marketers focus on cosmetics?
Traditionally, cosmetics industry heavily relies on physical stores. Because decision making needs to be backed up by physical trial. Consumers willing to check the color, the look and smell of a product. Nowadays, trends are rapidly changing. Partly because of Covid-19 and partly because of the developing technologies, in cohesion with social media’s influencing capabilities. Online retailers are clearly benefitting from these changes.