Structural changes at Spring bring growth and efficiency

Tamebay Craig Lee

Spring UK has unveiled new changes to its management and operational structure which make it even more able to meet the needs of clients at home and abroad. The process has seen Craig Lee become the firm's new Head of Sales, Marketing and Channel with further reinforcements of both Spring's Business Development and Customer Service teams.

Managing Director, Steve Ferguson explained that it followed "significant investments" in developing relationships with e-commerce channel connectors and marketplaces, something which is a key element of Spring's commercial strategy. 

Acquiring new business and helping existing clients to expand into new foreign markets 

"We have made considerable strides over the last couple of years and these changes reflect an increasing focus on those areas of our business, such as channels, which have helped generate growth”, he explains. Mr Ferguson continues: "A large proportion of the volumes which we now handle come from online marketplaces and retailers who believe that, as a broker, we offer something different by being able to advise on a broad range of best-fit delivery services in the UK and overseas. That means that we have not just acquired of a lot of new business but retained existing clients, helping them to expand into new foreign markets.” 

"What we're doing might not be regarded as truly transformative in terms of our industry. It is more of a subtle refinement of the approach we've adopted in recent years but it is one that is already bearing huge dividends”, says Mr Feguson. 

Mr Lee was one of Mr Ferguson's first appointments as part of a restructuring of Spring UK's operations to take account of the respective shifts in mail and parcel traffic. He was joined by Lane Manager Jason Love and Corporate and Key Account Manager Ed Raynard, both of whom have now assumed greater responsibility within the firm's Business Development team as a result of the latest changes. 

Hybrid Commercial Express Service 

In June, Spring announced the launch of a 'hybrid' Commercial Express service designed to help smaller e-commerce firms crack the lucrative US market without having to meet the high tariffs quoted by some carriers. Mr Ferguson outlined his belief that they would help clients overcome the potential disruption of the UK's withdrawal from the European Union and allow Spring to prosper from a continent-wide e-commerce sector which will be worth an estimated £316 billion during 2019. He pointed out how data published earlier this month by the Office for National Statistics (ONS) revealed that online sales in the UK during July were almost 13 per cent higher than they had been in the corresponding period the year before.