Destination Benelux Initiative
Craig Lee, Spring UK's Head of Sales, Marketing and Channel, has described how the ‘Destination Benelux’ initiative had led to a rise in the number of online traders taking advantage of customers’ appetite for British goods.
He added that Spring’s “unique position” as the international cross-border specialist division of PostNL meant it benefited from the trust of both shippers and shoppers.
"What we’ve seen is not necessarily a case of retailers suddenly realising that the Netherlands, Belgium and Luxembourg represent untapped markets almost on their doorsteps because consumers in all three countries have been steadily buying more goods online in recent years.
"There is, however, a greater appreciation of the fact that we're able to provide an ever broader range of value-added services and a variety of options for their parcel deliveries.
"It's also impossible to underestimate the privileged position which we enjoy because of the long-standing faith that both our retail clients and their customers have in the capabilities of the Post NL network.”
Parcel traffic doubles in the run up to Christmas
Craig’s comments follow Spring’s announcement that the e-commerce parcel traffic which it has handled during the run-up to Christmas is more than double that for the same period last year.
He added that parcel volumes throughout 2019 were also 87 per cent up on the corresponding data for last year.
Spring’s performance bears out a succession of studies underlining the increasing development of the Benelux market for UK retailers.
Increases in e-commerce orders to the Netherlands
The most recent figures available show that e-commerce orders placed by consumers in the Netherlands alone stood at a little over £20 billion in 2018, up 10 per cent on the year before.
Another piece of research demonstrated that just under half (49 per cent) of consumers there bought goods from retailers based outside the Netherlands.
One-fifth (21 per cent) of cross-border sales were placed with UK retailers.
Craig explained that the growth in e-commerce parcel traffic had been due to investments in staff and services and the establishing of a series of relationships with some of online retail's biggest technology providers.